Study of ecodesign integration process in French companies

The decision to adopt ecodesign process in companies raises some difficulties highlighted by many authors. Actually, ecodesign integration strategies, notably the SME’s, are mostly intuitive and unconscious. Consequently, it appears important to investigate mechanisms that can assist to monitor environment into product’s design. Particularly, this research will be focused on studying some models of trajectories characterizing most of the pioneering companies in this area. In this outlook, the research will consider some requirements to reveal such models of trajectories. A survey will be addressed to approximately 100 experts (consultants, researchers, and institutional managers) based in France, to elucidate those requirements according to the following steps: The need to record initial motivations to integrate ecodesign and barriers found to allow improvements. The need to detect action drivers for efficient long-term distribution of efforts. The need to define evaluation factors of environmental performance levels. The intermediate results will allow proposing several generic integration trajectories that will be briefly explained in the end of the paper.